What is Digital Marketing? And Why Every Boss Woman Needs It in Her Business

Let’s get one thing clear—if your business isn’t online, it’s invisible. And that’s not how Boss Women move.

That’s where digital marketing comes in. It’s not just for influencers or big brands—it’s your secret weapon to get seen, sell smarter, and scale with strategy.

🔥 What Is Digital Marketing?

Digital marketing is how your business shows up, builds trust, and makes money online. From the moment someone sees your IG post, Googles your brand, or clicks a link in your email you’re in the digital marketing game. The question is: Are you showing up like a CEOess or staying silent in the scroll?

💡 Real-World Examples of Digital Marketing You Can Use Right Now

1. Social Media Marketing

Reels, stories, carousels, and boss quotes that speak to your ideal client.

Example: BWN uses Instagram to promote Boss Packages, real stories, and powerful conversations.

2. Email Marketing

You land in their inbox with value, not spam. That’s how brands are built.

Example: Boss Women Network sends weekly gems, invites, and strategy tips to our list.

3. SEO (Search Engine Optimization)

You Google something. The top results win. Why not YOU?

Example: A blog post titled “How to Start a Business from Scratch” using keywords brings in traffic daily.

4. Paid Ads (Instagram, Facebook, Google)

Get seen by thousands for the price of your coffee.

Example: We run paid ads to promote the Boss Blueprint so women like you get access to powerful business tools.

5. Content Marketing (aka Free Value That Converts)

Your podcast. Your blog. Your IG Live. It’s all content—and it’s all marketing.

Example: Leilani’s Couch podcast shares motivation, mindset, and CEO moves every week.

👑 Why Every Boss Woman Needs Digital Marketing

You’re not just selling a product. You’re building a presence.And presence = profit.

Digital marketing helps you:✅ Attract dream clients✅ Build trust without burnout✅ Sell with strategy, not spam✅ Position yourself as the go-to expert

Even if you’re starting from scratch, you don’t need a big budget—just bold clarity and consistent execution.

🚀 Ready to Start?

Step into your digital strategy like the CEOess you are.Click below to grab your free guide:

👉 Download the Boss Blueprint This is your roadmap to marketing, mindset, and making bold moves.